Brand Manager

A Brand Manager is responsible for shaping and communicating a company's outward image. They work to improve the company's reputation and drive growth by finding what makes the company unique and communicating it to the world. The key skills of a Brand Manager include creativity, strategic thinking, and experience in implementing targeted brand campaigns.

Key Skills of Brand Manager

• Creativity
• Strategic thinking
• Experience in implementing targeted brand campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills
• Data-driven thinking
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices

Key Elements of Brand Manager's Job

The Brand Manager is responsible for analyzing brand positioning and consumer insights, shaping and communicating the company's vision and mission, and translating brand elements into plans and go-to-market strategies. They also manage a team of marketing people working on brand initiatives, lead creative development to motivate the target audience to "take action," and establish performance specifications, cost and price parameters, market applications, and sales estimates.

Job Description of a Brand Manager

We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness. The successful candidate will work across all levels and departments of our organization to uncover consumer insights and deliver innovative marketing campaigns. The Brand Manager will monitor market trends, research consumer markets and competitors’ activities, and devise innovative growth strategies. They will align the company around the brand's direction, choices, and tactics.

Responsibilities

• Analyze brand positioning and consumer insights
• Shape and communicate the company's vision and mission
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to "take action"
• Establish performance specifications, cost and price parameters, market applications, and sales estimates
• Measure and report performance of all marketing campaigns and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices, and tactics

Requirements

• Proven working experience as a Brand Manager or Associate Brand Manager
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices
• Degree in marketing or a related field.